Television & Projector: Archived

SXRD Technology
SXRD technology is a new display technology developed by the legendary television engineers at Sony to meet and exceed the demands of a High Definition image at its full 1080 line resolution.
Digitally transmitted High Definition signals can contain over 2 million individual detail points that need to be displayed accurately and rapidly. SXRD technology displays those 2 million detail points per SXRD panel accurately since the 3 SXRD panels actually contain enough pixels to fully display a 1080 line picture without interlacing it. SXRD technology has the speed to create a smooth, film like image. The SXRD panels have a blistering 5ms response time (total rise and fall time), which exceeds the demands of even the most rapidly moving High Definition images. SXRD technology also creates highly accurate colors. Because the 3-panel design displays all the colors, all the time, there are no "subframes," no flashing artifacts in bright areas of the screen and no rainbow artifacts. Color is created naturally.