“make.believe captures the life force that has defined Sony all these years. With this communication line, Sony stands as the only company that has a grasp of both content and technology, giving form to the intangible while unifying the indigenous and the modern,” said Mr. Takashi Kozu, VP of Marketing, Sony Philippines. “And just as importantly, this is also an inspiration we wish to bequeath our customers – the belief that anything they can imagine, they can make real.”

It is with this spirit that Sony introduced its new lineup of VAIO personal computers (PC) at the Rizal Ballroom of Makati Shangri-La, the brand’s first offerings under the make.believe philosophy. The launch last October 13, 2009 offered guests comprised of media, Sony dealers and business partners, an exclusive opportunity to witness the new design and interface with the new technologies of the VAIO, to excite them to embark on their own journey of seeing beyond the realm of the possible.

“The VAIO has always been known as a laptop that evokes feelings of prestige. With our new line up, we wish for our consumers to realize that prestige lies in the pursuit and achievement of their dreams, however they may define it, wherever their life’s journey may lead them,” said Mr. Kozu. “True to form, we want our consumers to believe that through the power of the VAIO’s innovations, they are enabled to achieve their visions.”