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Unveiled at IFA 2016

At Europe’s largest technology fair, we showcase our latest products that are set to redefine the way you watch, listen, capture and play.


Z9D 4K HDR TV: The new standard of brilliance

Discover beautifully detailed pictures through the magic of 4K HDR. New Z9D televisions redefine reality with the new 4K HDR Processor X1™ Extreme and the innovative Backlight Master Drive™.

MDR-1000X: Noise canceling beyond compare

With industry leading noise cancelation, you can tune-in and tune-out your environment at a touch. The new MDR-1000X wireless headphones with SENSE ENGINE rewrite the rules on noise canceling - tailored to you and the world around you.

MDR-1000X: Noise canceling headphones ON
MDR-1000X: Noise canceling headphones OFF
Turn Noise Canceling ON
Turn Noise Canceling OFF
MDR-Z1R Headphones

MDR-Z1R Headphones

Crafted in Japan for a wide frequency and dynamic range, these headphones offer uncompromising personal listening.

Fresh ideas, new concepts

We’re shaping the future - making it smarter, more personal and connecting everything together. It's all designed to help you enjoy and share the things you love, live more creatively and work smarter.