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X90C

Our thinnest ever 4K TV

You’ve never seen a television like it. Ultra-slim, sophisticated design with breathtaking 4K pictures looks great on your wall, like a precious work of art.

TELEVISIONS

X90C 4K Ultra HD with Android TV

X9000C Series

Picture of X90C 4K Ultra HD with Android TV

55 in (139 cm)

KD-55X9000C

P 111,199.00

65 in (164 cm)

KD-65X9000C

P 188,899.00

At a Glance

  • 4K UHD
  • |
  • 3D capable
  • |
  • Android TV
  • |
  • Wi-Fi
  • |
  • 4 HDMI inputs
  • |
  • 3 USB inputs

Design

Sheer beauty, slim perfection

Ultra-slim beauty that blends into any space

The new X90C series delivers incredible 4.9 mm thinness, achieving form and function beautifully. With unique edge-coating technology, the display’s flush surface makes the bezel virtually disappear. Images appear to float before your eyes, making you hardly aware of the TV screen—just stunning 4K.

  • Wide
  • Narrow

Wide TV, narrow surface

Save on space with the two-position stand

Adjust the feet beneath your 4K TV to switch between wide and narrow stands, depending the width of your surface.

Picture

4K Processor X1 — One chip changes everything

Enjoy greater clarity, color, and contrast with the new 4K Processor X1™

The powerful 4K Processor X1 brings stunning picture quality to whatever you’re watching. Every source is intelligently analyzed and upscaled to its best 4K resolution, from TV broadcasts, Blu-ray Disc™, and DVDs to 4K Internet videos. Enjoy incredible 4K images with stunning clarity, lifelike color, and sparkling contrast.

Dynamic contrast enhancer

Contrast

Dynamic Contrast Enhancer makes the bright parts of the screen brighter and the dark parts a truer, deeper black.

TRILUMINOS Display

TRILUMINOS Display

Unique to Sony, a TRILUMINOS Display enriches your viewing experience with a wider palette of colors and more natural shades and hues.

4K X-Reality PRO

4K X-Reality PRO

The result of decades of expertise in video processing and production, 4K X-Reality PRO scales and enhances every video frame for lifelike depth and detail.

Enhance every picture up to 4K quality

Whatever you’re watching, watch it in true 4K

No matter the source, every pixel is upscaled beautifully by our most powerful 4K picture processing technology ever. Scenes are analyzed and matched with a special image database for supremely lifelike detail, whatever you’re watching.

4K X-Reality PRO
Conventional TV
4K X-Reality PRO
TV with 4K Processor X1

Full HD

Conventional

X1

4K Processor X1—Precision Detail Enhancer

The 4K Processor X1 delivers ultra-lifelike detail using new algorithms, like Noise Crusher, Flat Area Detection, and Super Resolution. These advanced technologies work together to maintain natural-looking, low-noise image textures and refined content, both native and upscaled.

Every color breathes

Wide world of breathtaking, natural color

BRAVIA® brings you even more lifelike color—now refined further by the powerful 4K Processor X1 and its precision color mapping technology. Evoke the full emotion in every scene with rich, vivid reds, greens, and blues. And enjoy the widest color range ever, thanks to the TRILUMINOS display, unique to Sony.

With TRILUMINOS
Without TRILUMINOS

4K Processor X1—Precision Color Mapping

Precision Color Mapping in the 4K Processor X1 goes beyond conventional color enhancement, optimizing colors individually in real time. It drives the maximum performance of the display and controls the representation of every color perfectly, for satisfyingly rich and natural results.

  • X1
  • Normal

Optimizing brightness—frame by frame

Dynamic Contrast Enhancer improves contrast in everything you watch

The 4K Processor X1 ensures that the dynamic range of brightness on screen is continually optimized frame by frame.

Dynamic Contrast Enhancer
Conventional TV
Dynamic Contrast Enhancer
TV with 4K Processor X1

Dynamic Contrast Enhancer — 4K Processor X1

With Dynamic Contrast Enhancer in the 4K Processor X1, the range of brightness is continually optimized frame by frame. It adjusts levels according to what's happening on screen.

High Dynamic Range (HDR) Compatible

This TV is compatible to HDR, and with TRILUMINOS Display it can show a much wider range of color, greater contrast, and enhanced detail.

High Dynamic Range
HIGH DYNAMIC RANGE
High Dynamic Range
CONVENTIONAL

All your 4K, any source

Now you can explore a world of real 4K entertainment at home. Compatible with the latest 4K standards — including VP9, HDMI for 50p/60p, you can enjoy all your favorite content.

BRAVIA meets Android TV™

Your smart TV just got smarter. Think of the experiences you love on your smartphone or tablet. Now enjoy them bigger and better than ever on BRAVIA®.

Voice Search

Access everything fast

Find everything you love, whether broadcast or via the internet, using the content bar or voice search.

Google Cast™

Perfectly paired 

Send favorites from your smartphone to your TV with Google Cast™ and use your phone as a remote control.

Google Play™ apps

Thousands of apps

Enjoy a huge range of apps from Google Play™, including YouTube™, Netflix, games and more on the big screen.

Sound

Made to listen

Make your listening as lifelike as your viewing. ClearAudio+ fine-tunes TV sound for an immersive, emotionally enriching experience that surrounds you. Hear music, dialog, and surround effects with greater clarity and separation, whatever you’re watching.

DSEE

Enjoy greater detail across everything you listen to. DSEE combines our audio technologies to deliver consistently clear, rich sound.

S-Force Front Surround

S-Force Front Surround sound processes audio signals to create an immersive listening experience. Direct multichannel processing produces realistically clear, powerful 360° surround sound.

Clear Phase Audio

Clear Phase fine-tunes TV speaker frequency response for smoother, more balanced reproduction of all frequencies—lows, mids, and highs.

Explore all the features on your X90

How-to videos

TV How-to videos

Got questions about how to set up and use your TV? Or how to connect it to other equipment. Our video tutorials will take you through step by step.

Specifications and Features
You’ve never encountered a television like it. Ultra-slim, sophisticated design with breathtaking 4K pictures flatters your wall like a precious work of art. 
  • Available in 55 in (139 cm), 65 in (164 cm)

  • 4K Ultra HD (3,840 x 2,160)

  • 4K Processor X1

  • Ultra-slim floating style

  • Android TV

Designed with the environment in mind

LEARN MORE ABOUT SONY AND THE ENVIRONMENT

Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.

Read more

ENVIRONMENTAL FEATURES IN THIS PRODUCT

  • Dynamic Backlight Control helps improve energy efficiency by adjusting backlight brightness as picture content changes.

  • Power Saving Mode helps save energy by adjusting backlight brightness.

  • Back Light Off Mode helps save energy by turning picture off which is realized by both display off on LCD panel and back-light off.