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Using Edge LED backlight technology results in a much thinner and lighter BRAVIA when compared to conventional direct-type backlight system televisions.
Typically used for small to mid-sized computer monitors, Sony has adapted this new type of backlighting for LCD TVs. The result is a more efficient light transmission process and lower power consumption without any compromise to picture quality.
Sony’s advanced image processing engine analyses each scene to give optimum colour and contrast.
Enjoy great pictures, no matter the source
Don’t let your enjoyment be hampered by low-resolution source videos. With Sony’s exclusive X-Reality Engine, everything you watch – from HD movies to web videos – is analysed and selectively processed to give clean, clear, and lifelike pictures. While 3 unique noise reduction features work their magic prior to upscaling, Sony’s Intelligent Image Enhancer divides the signal into four characteristics – texture, outline, contrast, and colour – and optimises each one individually for more vivid and distinct pictures.
Make calls to other Skype users or even regular telephone numbers, even as you watch your favourite shows.
Make free video calls over the Internet
Keep in touch with friends and family easily by making and receiving Internet voice and video calls*2 from your television. All you need is a compact microphone/camera to make free Skype-to-Skype calls and low-cost SkypeOut calls to regular telephone numbers.
With Sony Entertainment Network, your television is now a true all-in-one entertainment centre that allows you to access your favourite video websites straight on your BRAVIA. Get quick access to YouTube, Style.com, BlipTV, Singing Fool, and many more sites that will keep you entertained for hours on end! Watch the Video »