In life as in art, clarity is needed in order to appreciate an object’s true beauty—to notice its subtle details, observe its different hues and behold its full figure. It is with this philosophy in mind that Sony Philippines launches the new BRAVIA® television line-up at the stunning Shangri-La’s Mactan Resort and Spa in Cebu City. With the theme White Summer, a nod to the season and the tasteful designs of the BRAVIA® series, the event introduces four new models—HX855, HX750, EX650, BX350/450—the first two of which is equipped with Sony’s X-Reality PRO technology that provides life-like images by highlighting texture, outline and color. – only HX855 has x-reality pro. Hx750 & ex650 has x-reality, BX has Bravia Engine 3

Summer Is definitely On! Summer is the best time to enjoy the sun, relax or simply have fun with friends and family on vacations and adventures.Sony Philippines officially activates Summer 2012 with the launch of its newest line-up of the most stylish and sleekest gadgets of the year.

Sony Philippines, in partnership with local distributor Avid Sales Corporation, celebrates another major milestone as it reopens the SonyVAIO storeat4th floor of SM Megamall Building B’sCyberzonearea in Ortigas Center, Mandaluyong City

The new range of Xperia smartphones will debut with the latest in mobile entertainment technologies from Sony, as the company introduces Sony Mobile Communications as its newest subsidiary

Sony provides the latest in technology and innovation that can only be experienced in The Mind Museum

Sony participates at the annual Photoworld Asia, a venue and gathering of photography enthusiasts and professionals, to meet and share photography ideas, shooting techniques, and keep up with the ever evolving technology of camerawork. This year, Photoworld Asia celebrates its 25th anniversary with the theme, “The Art of Seeing.”

To culminate several months of successful and exciting activities that started early this year, Sony recently held UPHORIA Party with Sony, a fun filled , highly interactive extravaganza that featured thrilling offerings from the various Sony companies in Singapore at *SCAPE at the Orchard Link.

Sony Philippines, Inc. and the National Parks Development Committee, together with the Department of Tourism, recently formed a partnership for the Season of Rizal Park’s Photography Contest dubbed as: “Larawan ng Paskong Masaya sa Rizal Park!”

Sony Philippines spreads the love this Holiday season with Christmas campaign

Three new cameras to capture the Holiday cheers. Photography enthusiasts – naughty or nice – will definitely feel a different excitement this Christmas season as Sony ushers in three new cameras set to capture Yuletide moments in professional quality images: the NEX-5N, 65 and 77. Packed with the best digital imaging technology, this trio caters to all levels of serious photography aficionados – from the hobbyist, to the budding professional, to the seasoned experts.

Exquisite wines meet the pinnacle in mobile PC luxury as Sony introduces VAIO Z. Imagine this – a notebook PC so exclusive you have to make an appointment to buy one.

A quintessential proverb portrays the youth as the future – and this includes the next breed of balladeers, rock stars and divas.

It seems that one Sony Centre is not enough for the overwhelming Davaoeno clamor for the latest consumer electronic products. It is with great excitement that Sony Philippines together with Metro Plaza opens its second Sony Centre branch in Davao. Located at the 3rd level of the newly opened Abreeza Mall (along JP Laurel Ave), this specialized store will surely address the fast paced technological needs of more Filipinos.

Sony Philippines officially opens the summer season with Summer HotSpots 2011, an exciting nationwide campaign that would definitely bring in the heat of summer. The mercury rises higher than ever, as the company rolls out new product collections across categories, in a bid to give new meaning to the way you experience summer hot spots for 2011. It kicks off with a four-day expo from March 10 – 13, 2011, happening at the SM Megamall Megatrade Hall.

Behind every work of art there are stories. Stories of the creators, stories of inspiration, and stories of the masterpiece. Every detail is painstakingly measured and thought of before the final product comes to light. This holds true for VAIO. From the materials used, to the colors and the craftsmanship – VAIO lives up to the prestige of art.

Talking Hands is a volunteer-supported initiative that offers an opportunity for deaf youth to learn new skills that they can nurture as their own means of livelihood. However, with the Project Make to Believe, Sony Philippines does not stop with enabling them with photography skills, but also help them open up a means for them to communicate with the world and let their thoughts and feelings be understood.

With 3D BRAVIA TVs as the centrepiece in the 3D ecosystem, Sony offers consumers unparalleled clarity and picture quality for 3D cinematic and gaming experiences at home.

A living legend in the field of boxing is teaming up with another titan, this time in the consumer technology and entertainment industry, for one historic moment.

The new NEX series delivers true DSLR quality with its Exmor™ APS-C HD CMOS image sensor and Full HD movie recording in a stylish, easy-to-use, ultra-compact body

It’s official. The country is now a PlayStation nation, as Sony Philippines brings the iconic PlayStation into the local market.