Kashif comes from a world as far away from professional photography as humanly possible. Having done his MBA in Finance from one of the top business schools in the country, he started working in a reputable MNC. "I would say that my time working on a desk job was a significant chapter in my life because it told me what I don't want to do in life." Kashif has always been passionate about photography and is a self-taught photographer. He got his first photography project doing fashion photography for a local designer back in 2007 and has never looked back.
Kashif, in his years as a professional photographer, has extensive experience in working with many upcoming and settled designers, well-known Pakistani and Indian celebrities, textile brands and commercial clients, and his work has been printed in most Pakistani publications including Hello Pakistan, Grazia, and OK Pakistan. Kashif's commercial portfolio boasts well known corporate names such a Reckitt, Nestle, Barclays, Dalda Foods, Zong, Warid, Telenor, and Candyland, amongst others. Kashif has also successfully launched his bridal brand of photography by the name of K. Bridals. The brand has more than a million followers on Facebook and more than a hundred thousand followers on Instagram. Kashif's company also regularly works with fashion textile companies such as Al-Karam Textiles and Orient Textiles.
Kashif has a passion for teaching and conducts his Portrait MasterClass once a year. He has also spoken at the Indus Valley School of Art and Architecture and Iqra University. He also has a YouTube channel that focuses on teaching principles of photography, and also has behind-the-scenes videos of his shoots.
Kashif's creative imagery, obsessive attention to detail, and expertise with the camera has helped produce inspired images that are truly worth a thousand words. He loves to experiment and always is coming up with innovative moods and lighting to show the best side of his subject in his images.