Powering reality

Behind every Sony TV screen there's a wealth of unique signal processing and panel control technologies working to create a picture that takes your breath away.

Unrivalled contrast—deeper black, brighter lights

The Backlight Master Drive can display an unprecedented dynamic range with incredibly deep black and dazzling lights. This backlight system has an ultra-dense LED structure, a unique local dimming algorithm and optical design.

Absolute control, total artistry

INDEPENDENT LED MODULE CONTROL

To get the best out of the Backlight Master Drive, a new, innovative algorithm controls the ultra-dense LED structure. Each LED module is independently controlled, creating a spectacularly accurate picture.

Light where it's needed

Calibrated beam LED design

The Backlight Master Drive has a unique design that gathers LED lights in one spot, reducing light diffusion and the flare effect that can be seen on other full-array LED TVs. It ensures that each LED emits a straight beam for a clear picture that displays vivid lights and dark blacks.

Conventional design

Conventional design

Calibrated beam LED design

Calibrated beam LED design

Signal processing 

See what makes our processors extraordinary

Picture Processor X1™ Ultimate

Picture Processor X1™ Ultimate

Features included:

Object-based Super Resolution
Object-based HDR remaster
Super Bit Mapping HDR
Dual database processing
Dynamic Contrast Enhancer
Precision color mapping

4K HDR Processor X1™ Extreme

4K HDR Processor X1™ Extreme

Features included:

Object-based HDR remaster
Super Bit Mapping HDR
Dual database processing
Dynamic Contrast Enhancer
Precision color mapping

4K HDR Processor X1

4K HDR Processor X1

Features included:

Object-based HDR remaster
Super Bit Mapping HDR
Dynamic Contrast Enhancer

Individual objects — analyzed and enhanced

Object-based Super Resolution

Our TVs with Object-based Super Resolution technology detect individual objects in a picture and preserve detail on-screen. Hundreds of objects are identified and their resolution individually enhanced to give a picture of exceptional accuracy and detail.

Making color and contrast more real

Object-based HDR remaster

With Object-based HDR remaster, the color in individual objects on screen is analyzed and the contrast adjusted, unlike most TVs where contrast is only adjusted along one black-to-white contrast curve. Because objects are remastered individually, this TV can reproduce greater depth, textures, and more realistic pictures.

Less banding for a smoother picture

Super Bit Mapping HDR

There are thousands of tones, shades, and gradations of light in a sunset. Super Bit Mapping HDR reveals them all. It creates smooth, natural TV picture quality as you watch, without the "banding" that can occur on other TVs.

Without Super bit mapping 4K HDR
8-BIT SOURCE
8 bit source compared with Super Bit Mapping 4K HDR
AFTER 14-BIT PROCESSING

See more detail with databases for noise reduction and upscaling

Dual database processing

One database is used to clean the picture, reducing on-screen noise. The other is used to upscale the resolution, improving clarity. These two powerful image improvement databases work together, dynamically improving pixels in real time. Each database has tens of thousands of references, amassed from our experience creating content for TV and movies over the years.

1. Noise reduction database

Compressed noise is identified by the database, which includes "before and after" data on what a picture should look like and removes the compressed picture noise.

2. Upscaling database

The upscaling database also includes "before and after" data, which is used to upscale the signal and create a more realistic picture.

The power to enhance every picture 

It's the knowledge from filming and developing blockbuster movies and TV shows that makes our legendary 4K X-Reality™ PRO & X-Reality™ PRO so special. Patterns in each scene are analyzed and enhanced by unique databases to find the most accurate hue, saturation, and brightness for each resolution.

  • Bringing every pixel to life
  • Redefining realism

OLED panel control 

Millions of OLEDs, individually controlled

This screen has millions of self-illuminating OLED pixels that can be individually activated to reproduce truly lifelike pictures. Because each pixel lights up independently, you'll see more accurate detail, color, and shades in every scene with OLED technology.

Sony's OLED reliability

Sony's OLED reliability

Our OLED TVs are designed to prevent image burn-in. The Picture Processor X1™ Ultimate and 4K HDR Processor X1™ Extreme detect if there is a static image on screen and shifts the pixel to avoid burn-in or image retention.

A wider, more natural spectrum of color 

Our original panel controller for OLED maximizes dynamic range by widening the area of color reproduction at high brightness. Pictures are enhanced with extra detail and texture.

LED panel control 

Beautiful colors from all sides 

Watching TV from the sides is now as satisfying as from the center. Sony's original optical design to control light from the backlight, the X-Wide Angle panel ensures colors stay true from wherever you're watching.

Capturing the full range of dark and light

By precisely balancing the light output across the screen, dimming some areas and boosting others, X-tended Dynamic Range™ PRO reveals a brightness range three times that of a conventional LED-backlit TV. It enhances any source to near-HDR quality with a wider range of brightness.

Making fast-moving scenes bright and clear

On some screens, sports and fast-action scenes can seem to go by in a blur. Our latest X-Motion Clarity™ technology keeps everything smooth, bright, and clear. Each "blink" is individually controlled and its duration optimized, while brightness is boosted when needed, so you won't miss a thing.

1. X-Motion Clarity

2. Conventional TV

HDR & wide color

A new viewing experience

HDR technology

High Dynamic Range (HDR) enhances the dynamic range of a picture, increasing the contrast between the brightest whites and darkest blacks. Every pixel is made more accurate, regardless of resolution, bringing scenes to life with greater detail. Movies and TV shows in HDR are closer to the original recording and the director's vision with more brightness, contrast, and color, for a truly lifelike viewing experience.

A wider color gamut

A TRILUMINOS™ Display excels at reproducing reds, greens, and blues—colors that are notoriously difficult for TVs to display accurately. It reproduces the finest color variations for the best pictures.