As home entertainment becomes even more entertaining, how can TVs and home theater products still complement living room design? The answer lies in how elements found in a variety of products resonate with each other.
In BRAVIA® TVs, our quest for design that brings amazing viewing experiences into crystal-clear focus began in 2010 with Monolithic Design and continued in 2013 with Sense of Quartz. The next phase in 2014 was Pure Geometry. Essential qualities of TVs took the form of pure, minimalist geometric shapes. Design inspired by this thinking has taken the viewing experience to new heights while ensuring that sets complement furniture and the other, mainly geometric shapes in rooms well.
while striking a chord
Tako, chief art director
Pure Geometry is now clearer in the BRAVIA® line, which showcases essential TV qualities. Introducing the new BRAVIA® design. Ties your living room together, without weighing it down.
The expanse of the screen is strikingly unadorned. Such an airy screen deserves equally minimal, elegantly geometric features, and that's what you'll find in the X900C series. Framed by the merest of bezels, the panel is only about 4.9 mm thin at its thinnest part, made possible by combining a new structure and "edge-coating technology" developed by Sony. What you're watching appears to float mid-air. Below, a stand of extruded aluminum is similarly slender but very sturdy. It's a fittingly airy structure for a screen so weightless. When wall mounted, the screen nestles close to walls, as if it were built in. The screen extends approximately 40 mm from the wall. Structures on the back are space saving and practical, from effective cable management and ventilation to smart positioning of the stand attachment. And thanks to a stylish, leather-like finish on the back, the set looks attractive from any angle.
Shapes found here include the rectangular expanse of a 4K screen and the triangular stand, ample enough to house formidable speakers. In the X930C, it's as if the beautiful screen is leaning back on a body built for solid audio performance. From the side, the design accentuates the screen, with the wedge's mirror finish in a darker, subdued tone. On the back, a leather-like finish recalls luxurious sofas, making the set even more welcome in living rooms. And below, a forged aluminum stand imparts stability while keeping the silhouette sleek. It holds up the screen and speakers, instead of weighing them down. A carefully calculated balance unites the contrasting shapes of the screen and speakers.
Simplest in form among the new BRAVIA® models, the X850C sets a new standard in 4K TV design. It is composed solely of the most essential elements—a screen and stand—which fit perfectly in nearly any living room. A brushed finish graces the clean-cut edges, presenting the slim screen and aluminum attractively. Supporting the set is a bar of solid aluminum, sturdy yet hardly heavy looking. The stand's mirror finish reflects the set's surroundings to make its own presence more subdued.
Cross-category design brings amazing entertainment to your living room through the coordinated sights and sounds of Sony TVs, sound bars, and Blu-ray™ Disc players. It's a new perspective that redefines home theater products.
Seeking a fresh aesthetic for home theater products that would complement furniture and living rooms—not to mention BRAVIA® TVs—inevitably led to Pure Geometry for sound bars and Blu-ray™ Disc players. Core qualities were narrowed down, and functions were framed in minimalist, geometric shapes. The resulting products look unified and fit rooms well, despite combining different product categories.
just like the sound it produces
High audio standards are reflected in the design of the HT-ST9, a premium Hi-Res sound bar. The elongated hexagonal cabinet embodies the unit's impressive soundstage and presence. Facets on both sides suggest solidity while creating a sleek, graceful appearance. With fewer parallel surfaces, the hexagonal enclosure also offers an acoustic edge over boxy stereo systems. And construction of extruded aluminum enhances both the feeling of solidity and the luxury expected in a premium component. A leather-grain finish graces the sides. Not only does this match BRAVIA® sets well, it's a reassuring sign of quality on this speaker. A practical, technological benefit of this finish is better Wi-Fi® transmission.
BDP-S6500 / BDP-S5500
Oikawa, design manager