X90F| LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)
Discover truly lifelike pictures
See how our latest processor and picture quality technologies come together for ultra realistic 4K HDR TV entertainment.
More power, more performance, more beauty
Our 4K HDR Processor X1™ Extreme includes powerful real-time image processing for ultra-detailed pictures. Images are upscaled closer to true 4K HDR quality.
Detail revealed through exceptional contrast
Enjoy beautiful night shots, full of dazzling lights and deeper blacks. With up to six times the contrast of conventional LED TVs, this 4K HDR TV with X-tended Dynamic Range™ PRO ensures dark scenes are darker and bright scenes brighter.
Every movement, beautifully clear
Our X-Motion Clarity™ technology keeps fast action smooth and clear. Moving images are precisely controlled to minimize blur. Even during high speed scenes, pictures stay true with no loss in brightness.
Life's brilliance, revealed with extra colors
See vivid real-world colors all around you. A TRILUMINOS Display maps colors from a wider palette, faithfully reproducing every shade and hue in the umbrellas.
Just talk, a fun way to explore new worlds
Find all the entertainment you can dream of, as fast as you can talk. With advanced voice control, this 4K HDR TV with Android TV™ brings you movies and TV shows from apps or broadcast in an instant.
Our Android 4K TVs are recommended by Netflix
Netflix have created an easy way for you to identify TVs with better performance, easier app access, and new features that make for a better smart TV. Netflix Recommended TVs help you enjoy popular shows and movies with a dedicated button and voice control.
Designed to keep your focus on the picture
No distractions, just beautiful pictures. The narrow, exquisitely designed aluminum frame keeps you focused on the screen, while cables stay cleverly hidden at the back and the front.
TV How-to videos
Got questions about how to set up and use your TV? Or how to connect it to other equipment? Our video tutorials will take you through step by step.
SEE HOW SONY IS MAKING TV EXCITING
Designed with the environment in mind
LEARN MORE ABOUT SONY AND THE ENVIRONMENT
Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.Read more
ENVIRONMENTAL FEATURES IN THIS PRODUCT
Dynamic Backlight Control, or pixel-level lighting control, helps improve energy efficiency by adjusting display brightness as picture content changes
Power Saving Mode helps save energy by adjusting the display brightness
Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed