α logo and "α" voice sample
Caption "Capture more of your world"
A black ZV-E10 camera body with black lens appears, then the lens changes to different types and colors. It is replaced by a white camera body and the lenses change again. The camera body then changes back to black, with a black lens, shooting grip and wind shield attached, and the extended LCD screen displaying a selfie-shooting model waving
Caption "Interchangeable-lens vlog camera"
Caption "ZV-E10"
Vlogger and model
Vlog clip of model outdoors, then vlogger shooting selfie indoors
Caption "Make inspirational stories" over various clips from a cooking and vlogging shoot
Walking vlogger shooting walking model outdoors again, viewed from above. Close-up of same vlogger adjusting the lens
Black lens retrieved from bag and attached to black camera body, then caption "with interchangeable lenses" appears over shots of a silver lens being attached to a white camera body and focused, then a black lens being attached to a black camera body and focused. All bodies have microphone wind shield attached
Caption "and" displayed over shot of a silver lens being removed from a white camera body, then black lens being removed from black body, to show image sensor
Caption "a large sensor" over clip of sensor in camera body, then the camera body is cropped away to highlight just the sensor alone
Caption "Impressive expressions" over video portrait with leafy bokeh background, and model smiling then looking away from camera
Close-up shot of tomato being sliced
Vlog video featuring smiling model walking around city
Casserole close-up
Two-person selfie vlog shot with vlogger and smiling model, outdoors in a city, followed by a shot of model in near-profile pose
Caption "Vlogging made simple"
Caption "Just press for" over close-up of S&Q button,
then finger pressing button,
then caption "Just press for slow motion" over slow-motion sequence of model's skirt and hair motion
Caption "Just press for" over close-up of C1 / Bokeh Switch button,
then caption "Just press for blurry background". When user's finger presses the button, background of model portrait goes blurry, and the focus moves to the model's face
Close-up of hand-made jewelry accessories, then a shot of a vlogger picking up and examining accessories,
then caption "Just press for" over close-up of Product Showcase button,
then close-up of finger pressing the button.
Vlogger looks into the camera and speaks, with caption "Just press for product review", then when the vlogger holds a fashion accessory up to the camera, the focus quickly shifts from the vlogger's face to the accessory, despite the vlogger's face still being visible (now out of focus)
Caption "Let the camera do the work"
Caption "Fast autofocus" as focus shifts from a distant building to the face of a model who jumps up into the foreground
Caption "Fast autofocus" as focus shifts from face of walking selfie shooter to a donut that he holds up to the camera
Caption "tracks eye" with white rectangle showing accurate tracking of model's right eye despite head motion and rotation
Caption "Tracks with a touch" as graphic of hand/finger 'touches' model's hat (symbolizing user touching the camera screen), initiating tracking of the hat. Tracking is illustrated by the appearance of a white rectangle graphic, which follows the hat as the model walks in an outdoor area with her face averted from the camera
Caption "When moving" over clip of vlogger following model and shooting while they walk outdoors
