New 2026 BRAVIA Theaters, with colorful RGB. New 2026 BRAVIA Theaters, with colorful RGB.

Future of Color and Sound is Here

New 2026 BRAVIA Product Announcement
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THE LATEST

My Sony Experience

My Sony Experience​

Experience the Full Potential of Sony Products

Explore tips on how to use, join workshops and contests.

Hello Kitty

HELLO KITTY | SONY

Discover the WH-1000XM6 x Hello Kitty Limited Edition Bundle 

Four new products shown in a grid side by side

ULT POWER SOUND series

Massive Bass. Ultimate Vibe.

A man in a black coat stands against a brown gradient background, wearing white 1000X The Collexion headphones.

1000X THE COLLEXION

Master the art of listening

Usage image of a photographer holding the α7R VI in an outdoor environment.

α7R VI

Resolution, accelerated