Shooting for a better future

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Shooting for a better future

Sony's goal: zero environmental footprint

The Sony Group "Road to Zero" project aims to achieve a zero environmental footprint. To achieve that goal, we continue to refine every stage of our camera and accessory manufacture and distribution cycle to minimise environmental stress, from development through production to packaging and transport.
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Recyclable non-plastic packaging materials

Sony is transitioning to the use of non-plastic packaging materials that provide ample protection against shock and impact. Plant-based non-woven fabrics are used for product bags. All of this helps to minimize environmental stress.

Assistive Technology on Alpha cameras
Our Alpha cameras include visual and mobility accessible technology.
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Creators' Cloud platform

Creators' Cloud is a platform that supports creative work from shooting to production by combining advanced Sony camera technology with cloud-based AI. It's also a place for discovery and collaboration with other creators around the world. Explore web, mobile, and PC-based apps providing efficient solutions that integrate cameras with shooting and production apps and services.
Learn more about Creators’ Cloud
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Creators' App

Creators' App is a smartphone application for file transfer, remote shooting, cloud storage management, and more.
Learn more about Creators' App