KC Concepcion is one of the most sought-after young celebrities in the Philippine scene today. Despite living abroad for school, it's incredible how she's planted a growing fan-base at home. Her face has become a staple in magazines and television commercials, but for a girl who's always in front of a camera, she admits to enjoy taking photos more than posing for a shot. And with her old trusty Cyber-shot on hand in all of her adventures, KC never thought twice about signing as Cyber-shot's new face when the deal was offered to her.

Always a professional, KC was there even before her call time! She never once complained of the long hours sitting for hair and make-up.

Stylist Lala Flores shows KC the look she's going after, as photographer Mark Nicdao looks on with affirmation.

KC loves fooling around which made the shoot light and fun for everyone on board!

A perfectionist at her craft, you can't take KC away from the creative process.

KC, all glammed up, and ready to go!