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BRAVIA XR TV displaying an abstract, colorful image that appears to be cascading out of the screen BRAVIA XR TV displaying an abstract, colorful image that appears to be cascading out of the screen

Made to Entertain

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Logo for BRAVIA XR

Sony is an entertainment company at heart, dedicated to filling your world with emotion. BRAVIA XR™ epitomizes this, creating immersive entertainment with true-to-life picture and sound based on our core technology, Cognitive Processor XR™.

New BRAVIA XR™ TV announcement 

Watch the announcement
Four BRAVIA XR TVs displaying full-screen images of different types of crystal in incredible detail and color Four BRAVIA XR TVs displaying full-screen images of different types of crystal in incredible detail and color
BRAVIA XR TV in a living room, displaying a close-up image of amber-colored crystals BRAVIA XR TV in a living room, displaying a close-up image of amber-colored crystals

Discover our TV line-up

See more details
Logo for BRAVIA XR

Our processor makes the difference

Using cognitive intelligence, Cognitive Processor XR enables your BRAVIA XR TV to reproduce pictures and sound in the same way you see and hear them in the real world.
Image of logo for Sony Cognitive Processor XR

SCREEN TYPE AND SIZE

Dramatic image of the night sky above a waterfall

OLED

Enjoy pure blacks, vibrant colors and immersive sound to match the picture.
Find out about OLED
Three men watching football on a big screen TV

Big-screen TVs

Get closer to your favorite entertainment with breathtaking depth and detail.
Learn about big screen TV

WHAT WILL YOU WATCH?

High-impact gaming

BRAVIA TVs are designed to provide optimal performance for PlayStation®5 consoles.0123
A PlayStation®5 console and controller next to a BRAVIA XR TV displaying a scene from a computer game

BRAVIA CORE

Enjoy the latest releases and classic movies, included with your BRAVIA XR.0123
BRAVIA XR TV displaying an image from Spider-Man: No Way Home

Entertainment all in one place

Gather all your favorite apps and subscriptions in one place with Google TV.01 2
Living room with a wall-mounted BRAVIA XR TV displaying a range of entertainment apps

HOT NEW PRODUCTS

  • TBC
    TBC

    A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

    A80L Series
    NEW
    4.5
    (30)
    Starting at
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  • TBC
    TBC

    X90L / X91BL | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

    X90L Series
    NEW
    4.5
    (30)
    Starting at
    Add to Favourites
TV mounted on a gray wall in a gray-toned living room with various decor items. TV mounted on a gray wall in a gray-toned living room with various decor items.

Enjoy even more cinematic sound

HOME THEATER AND SOUND BARS

  • TBC

    360 Spatial Sound Mapping Dolby Atmos®/DTS:X® Home Theatre System | HT-A9

    HT-A9
    4.5
    (30)
    Starting at
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  • TBC

    7.1.2ch Dolby Atmos®/ DTS:X® Soundbar | HT-A7000

    HT-A7000
    4.5
    (30)
    Starting at
    Add to Favourites
  • TBC

    360 Spatial Sound Mapping Dolby Atmos® / DTS:X® 3.1ch Soundbar ┃ HT-A3000

    HT-A3000
    4.5
    (30)
    Starting at
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  • TBC

    2.1ch Soundbar with powerful wireless subwoofer | HT-S400

    HT-S400
    4.5
    (30)
    Starting at
    Add to Favourites
  • TBC

    SRS-NS7 Wireless Neckband Speaker

    SRS-NS7
    4.5
    (30)
    Starting at
    Add to Favourites

SUPPORT

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SUPPORT

Find everything from manuals and how-to guides to troubleshooting tips and updates.

Manuals, tutorials, and more