Last February 3, 2010 at the Spasso Italian Tapas Bar and Restaurant, Sony Philippines unveils its new line-up of VAIO models, the global brand is doing more than simply broadening the options available to Filipino customers. It is defining a new standard for selecting one’s PC – one that values a personal encounter with uncompromising quality and premiumness, and an intimate understanding of who you are and what your needs may be.

“With each and every model of the VAIO, what we hope to offer is a moving experience of prestige made closer to you,” said Zhorida Lipayon, Sales and Marketing Officer of the VAIO. “With new proprietary softwares in many of the new models, such as the VAIO Media Gallery, which offers a novel way of enjoying photos, videos, and music, and the VAIO Care, accessed through the convenient ASSIST button and simplifies basic maintenance and troubleshooting tasks to keep your VAIO in good condition, we continue to seek ways to enhance our relationship with our customers.”

However, prestige for VAIO is more than about standing out. “For VAIO, prestige is about standing for something. It is about a commitment to intelligence, which we have manifested by VAIO’s advanced technology, and to craftsmanship, which is made possible by the visionary talent of our VAIO engineers,” Lipayon continues. “This is a legacy that we seek to continue as we unveil our new line-up.”

The slim and mobile VAIO Z Series is equipped with very powerful CPU and SSD to offer the performance close to a desktop PC. It is equipped with Intel’s latest and top-of-the-line Core™ i5 CPU, which provides ultimate performance for the toughest tasks. In addition, it is equipped with the innovative SSD (solid-state drive), which performs significantly faster than conventional HDD (hard disk drive) in transferring data to minimize the time it requires to complete their handful tasks. The VAIO Z is equipped with 2 graphics accelerators, external NVIDIA® GeForce® GT 330M GPU with CUDA™ Technology and internal Intel® Graphics Media Accelerator HD. The Auto mode in the Dynamic Hybrid Graphics system automatically chooses the external GPU when the graphics performance is required, such as when playing back video contents or running CAD applications, and the internal GPU for the rest of time to save the battery life. A one-piece milled aluminium plate and Hybrid Carbon are used to achieve both the robustness and lightweight to provide the comfort to carry the VAIO Z around.

Sony proudly unveils the newest version of VAIO CW Series which features new Intel® Core™ i5 / Intel® Core™ i3 CPU’s, and the new generation of powerful NVIDIA ® GeForce® graphics. The VAIO CW Series has been introduced late last year, as a perfect mix of passionate design and high performance. Now, equipped with new technologies and software, it allows easier photo and video-editing and better 3D gaming experience. With its five glossy colours, the new VAIO CW series can let you express your personality and at the same time, enjoy multimedia entertainment in style.

Weighing just 2kg, the VAIO S Series is designed to be your perfect partner whenever and wherever you use it. The VAIO S features an innovative backlit keyboard* that detects the brightness of your surroundings with its ambient sensor, turning the backlight on automatically as you type in a dark environment, like in an airplane. The VAIO S is equipped with an Intel® Core™ i5 CPU to handle multiple tasks efficiently, and an NVIDIA® GeForce® 310M GPU with 512MB of dedicated video memory supporting CUDA™ technology to run video and graphics smoothly. The VAIO S comes with four color variations, including black, white, pink, and green.