Feel the heat rise up to fever pitch, as Sony Philippines kicks off this year’s summer season with the launch of their new gadgets. Media guests were geared with the latest digital imaging products as they go through exhilirating challenges stationed around the posh and exclusive Shangri-la’s Boracay Resorts & Spa.

“Summer is a season of great fun and adventure. Every year, we plan to do something new or go to places we’ve never been to. It never stops after that vacation, we live those experiences all throughout the year through endless stories. This is where Sony comes in, we enhance these experiences by recording them in the best picture quality and the finest snapshots. At this timing, we’re taking this to an even higher place as we showcase unique and exclusive technologies for consumers to enjoy,” Mr. Takao Kuroda, President and Managing Director, Sony Philippines said. “We continuously develop gadgets that are not only hip and stylish but are sturdy enough to be used in whatever activity we engage into.”

Sony Philippines’ new line-up of goodies are the perfect companions for you to definitely own summer. We now challenge you to travel to the most scenic destinations, arrange for that great outdoor extreme adventure or take a plunge into endless deep blue waters. No matter how simple or how extreme, capturing your 2010 summer escapade will never be the same again.

Splashing around the waves and viewing the underwater world will never be the same again with the new stylish Cyber-shot TX5, which measures only a slim 16.7mm, making it the slimmest water-proof camera today with Exmor R CMOS Sensor. With its futuristic mirror finish and elegant design, you are sure to become an attention-getter on summer fashion. The intuitive touch screen feature, a mainstay for the Cyber-shot T series, can also be used underwater. Plus, you can get to choose among the four fun colors of pink, red, black and silver to suit any personality. Perfect for the beach and travelling during the summer vacation, this sleek and compact camera is protected from water, dust, shock, and temperature. Its built-in water resistance allows the camera to record everything up to 3m deep. The shockproof design protects the Cyber-shot TX5 even when dropped from a height of 1.5m. Temperature-proof, you may even use this camera even in temperatures up to 10C below freezing point. With its high-sensitivity Exmor R CMOS sensor and Handheld Twilight mode, taking vivid and beautiful mementos of your romantic moonlit walks and of your bonding moments at the campfire will surely be possible. Additionally, the DSC-TX5 features the Intelligent Sweep Panorama function, an upgrade of the popular Sweep Panorama in previous Cyber-shot models. With a simple sweep of the camera either horizontally or vertically, the TX5 is able to provide seamless and effortless panoramic shots, great for scenic landscape images. Plus, with its face & motion detection, you can now take natural panoramic shots of moving subjects without the blur. The new Cyber-shot TX5 has also been incorporated with SD Card slots, for worry-free use.

Beach activities are a must this summer. Go parasailing, jetskiing or banana boating and have it captured in video. With the DCR-SR68’s Carl Zeiss Vario Tessar 60x optical zoom lens, your fun and exciting activities will surely be recorded by anyone from the shore. No worries about the memory with the new Handycam models’ 80GB HDD and Memory Stick/ SD Card Option. Special night moments can also be captured with the DCR-SR68’s built-in LED video light to improve recording quality in low-light settings.

Chronicle every moment of your touring and backpacking adventures with the new Handycam SX43. Easy-to-use and convenient, this Handycam is the perfect companion whether you go to new exotic places or simply your serene vacation place. The SX43 integrates a high quality Carl Zeiss Vario Tessar lens with up to 60x optical zoom, and Face Detection function as well, making your photos beautiful and sharp when you pose against the gorgeous background.