The new Cyber-shot W380 is equipped with a high performance of up to 5x optical zoom “G lens”. In addition to the wide minimum focal length, the fast f/2.4 lens allows clearer photos to be recorded even in low light environments. Indoors or outdoors, travelers who would like to keep every detail in memory will surely be delighted with this camera. May it be inside a museum or while trekking up the mountains, the new W series will surely be a hit. With just one sweep, the whole landscape can be immediately imprinted in your memories. More than that, the new W-series Cyber-shot cameras are perfect when you want to treasure special and fun moments in 720p HD movie. Sony understands that you would like to capture every moment that is why these new Cyber-shot cameras have also been incorporated with SD Card slots, for worry-free use of memory.

The Cyber-shot H55 is considered to be one of Sony’s most rock-steady cameras, making it perfect for those who would like to go outdoors this coming summer. Hike up trails, rough it up in the woods and capture the best of Mother nature. Sony equipped this new camera with their 10x optical zoom “G Lens”, for a wide angle of 25mm, allowing you to shoot a vast variety of scenes wherever you go. Get to capture the beautiful and mesmerizing landscape with the new Cyber-shot H55’s Sweep Panorama function. What’s more, you can even shoot 720p HD videos of your summer experience with this camera. Recording your trip will also be much easier with the new Active Optical Steadyshot, guaranteeing smoother movie shots even while walking. Sony also designed H55 to be compatible with Sony’s Memory StickTM as well as SD/SDHC memory cards, offering users more storage options.

Summer Fashion will never be the same again with the slim, fashionable and chic Cyber-shot TX7. Strut while you glide along fashionable and iconic travel places during summer. The Cyber-shot TX7 is the Sony’s slimmest camera with Full HD (1920 x 1080, 60i) AVCHD video recording. Together with a wide-angle zoom lens, the TX7 allows you to take dynamic and high-quality full HD videos - a feature that was previously only available on Handycam® camcorders. More than that, its Intelligent Sweep Panorama feature makes it easy for it to recognize faces and moving subjects. Sony has also incorporated the Cyber-shot TX7 with SD Card slot so you wouldn’t need to worry about the memory space for your HD videos and wonderful shots. Mix and match your outfits with the camera’s 3 vivid colors: dark blue, red and silver.

Storm into the fashion world with the new chic and attractive Handycam CX series. Visit fashionable places, shop till you drop and boost your fashion spirit during this summer. Go to iconic places and record your fashion trip with the CX series. With its feature-packed Full HD video performance and 64GB internal memory (for CX550), every detail from your trip will be recorded flawlessly. The new “Exmor R” CMOS Sensor and wide-angle Sony G Lens integrated in these Handycam models ensure that the beautiful places that you’ll visit this summer will be captured with great detail and rich colors. Match your fabulous summer look with the HDR-CX110’s attractive colors: black, red and blue.

For those who look for the best in video recording and image results, the latest Handycam XR series is for you. For the very first time, the “Exmor R” CMOS sensor is integrated in all the HD Handycam models. This results to excellent high-definition videos and images with remarkably reduced noise even in low-light conditions. To add to that, the new XR series is packed with the Optical SteadyShot (Active Mode), which ensures smooth shooting even on the go. Furthermore, the new Handycam models are equipped with Intelligent Auto Mode with up to 90 different scene settings to choose from. Perfect for capturing those special summer moments without worrying about the length of videos, the Handycam XR550’s 240GB HDD allows for 101 hours of video recording. The Handycam® XR series also offers a wide variety of manual controls, including new iris and Shutter Speed controls, so advanced users can adjust video recording features accordingly to create desired effects.

For aspiring movie directors, only the best should be used. The HDR-AX2000, is the ideal camcorder with Sony’s exclusive high performance wide angle “G” lens, new Active SteadyShot technology for greater image stabilization, and up to 24mbps AVCHD movie format recording for professional grade video work. Even shooting in dark, difficult low-light environments will be no-trouble at all with three Exmor CMOS sensors incorporated in this new high-end Handycam. So you wouldn’t need to worry about memory space, Sony equipped HDR-AX2000 with dual Memory Stick and SD card slot. Make a realistic movie with optimal audio quality with the high performance internal microphone and a pair of XLR connectors available to capture critical acting dialogue.