“We wanted to make 2010 the year we dramatically altered the trends that have defined television design in the current market,” said Mr. Takashi Kozu, Vice-President for Marketing, Sony Philippines. “Motivated by our corporate vision to make.believe and give substance to the dreams of the future, we sought to bring televisions to a new recognition, by seeing their essence as more than just electronic products, but as pieces of art at home.” But aside from setting new standards of artistry, the 2010 BRAVIA Collection continues Sony’s thrust of technological breakthrough adapting to the various needs of consumers. Whatever model you choose, there is a BRAVIA to ensure that your entertainment experience is nothing short of a dream come true.

The first 3D TV shown in the Philippines, the new BRAVIA LX900 is the first to feature innovative, new Full High Definition 3D technology from Sony. Forget memories of blurry images and cut-out cardboard glasses: 3D in Full High Definition from Sony is an advanced picture technology. Full HD 3D technology from Sony uses the high frame rate made possible in 240Hz LCD TVs together with Active Shutter glass technology to create incredibly realistic depth and vivid 3D images. While Full HD 3D is the new frontier, Sony stands tall not just as the company with the widest array of 3D ready products, but also as the only the consumer electronics with a grasp of 3D content. Bringing 3D movies into your home is now made easier as Sony moved to take its triumphant Blu-ray technology into a whole new dimension with the introduction of a new affordable 3D Blu-ray Disc Player. Also featuring Sony’s Monolithic Design Philosophy, the BDP-S470 with software upgrade will be ready to play 3D Blu-ray Disc movies on a 3D enabled TV. You can easily plug an external Hard Disk Drive or USB device into the front USB port of the Blu-ray Disc Players and enjoy movies, music or photos through your TV or home cinema system. With Blu-ray compatibility extended to an even larger range of file types, including DivX HD and MKV format, it’s easier than ever to share personal entertainment from all over the home. A free app from the App Store allows you to use your iPhone or iPod touch as a remote control for the new Blu-ray Disc Player with Home Cinema system, to access a Blu-ray Disc’s details such as jacket artwork, actor, and production information as well as search for additional video clips online. “The latest addition to the Blu-ray Disc Player range for 2010 confirms that Sony is in a unique position when it comes to providing consumers with the full 3D experience, from capture to delivery,” says Mr. Takashi Kozu, Vice-President for Marketing, Sony Philippines. “CES this year was dominated by a variety of 3D announcements, and the fact that we are already able to expand our range of 3D capable Blu-ray Disc Player shows our commitment to making 3D available to all.”

A presence in any room, the BRAVIA NX series exudes excellence in form and function. Further, combining the prowess of the Internet and TV broadcasts, the BRAVIA NX series is a web-savvy AV enthusiast’s dream-come-true. BRAVIA Internet Video offers you the experience of seamlessly streaming a variety of on-demand Internet content such as YouTube video clips among a number of content providers, the way you experience TV broadcasted programs. In addition, BRAVIA Internet Widgets lets you keep in touch with the world with configurable and customizable add–ons that allow access to the news, weather and all sorts of information. There’s no need to hook up your PC or watch on a cramped screen; you can quickly access new videos and services as they’re added and stream full-screen content direct to your TV. Your online world of content and services will keep expanding so there will always be plenty more entertainment to discover and enjoy.

The new 2010 BRAVIA line-up also features intelligent sensors and eco-features to help make life easier and greener, and save on household bills. The BRAVIA EX series sports energy-saving features such as Ambient Sensor, LED backlight , and advanced Presence Sensor technologies , minimizing power consumption without compromising on picture quality. The Ambient Sensor will automatically adjust the picture brightness, according to the amount of ambient light in the viewing environment, to lower power consumption. Similarly, the Presence Sensor will automatically turn off the picture when the sensor does not detect the viewer’s presence.

Full HD 3D is not the only slice of real life created by the new 2010 BRAVIA line-up. New BRAVIA LCD TVs now brings the beauty and detail of the cinema screen straight to your living room. The BRAVIA BX series offers a host of technologies like Full HD resolution, BRAVIA Engine3 imaging processor, and fuss-free connectivity to other devices among other things, all in an affordable, accessible package.

“The new range of BRAVIA LCD TVs offers the most exciting home entertainment experiences we have ever created,” says Mr. Kozu. “With the breakthroughs we have achieved in design, with the realization of Tatazumai, plus the technological achievements such as easy access to a world of online content and the ability to deliver a Full HD 3D experience across our hardware and content, our 2010 BRAVIA Collection will redefine the way you enjoy entertainment. TV viewing will never be the same again.”