Sony’s showcase of the 3D TV last February of this year was followed by the highly anticipated introduction of PlayStation in the country. PlayStation, being one of the consoles which can playback content (games and movies) in 3D – the other one being the Blu-ray player. As competitors can only offer 3D TV and playback, for Sony, the 3D madness does not stop there. The NEX-5 – which is able to capture photos in 3D Sweep Panorama shots - was also launched in Philippine shores last July. Through the 3D Mall Tours, Sony was able to reach more Filipinos as they showcased 2010 FIFA World Cup Finals in 3D.

Beyond the leadership position Sony and Pacquiao both enjoy in their respective fields, the team-up is also the result of their shared commitment to the value of bridging imagination and action, vision into concrete reality. “With every endeavor, we try to capture the spirit of our make.believe brand message,” said Mr. Kuroda. “Manny Pacquiao represents what Sony has always believed in; he was able to make his dreams a reality through his strong commitment to the value of hard work, and just as importantly, his desire to inspire the people who believe in him. This is something the company as a global leader shares with the People’s Champ. ”

As Manny Pacquaio continues to raise the bar of excellence in the field of sports, Sony remains to set the trends that others can just follow. The biggest name in 3D entertainment only deserves a world class act in boxing. This epic clash generated by these two iconic giants signifies the beginning of legendary breakthroughs in 3D technology. Sit back and watch out for more exciting revelations from Sony and Manny.

For more information, please call (02) 878-7600 or 0917-8077669, email info@sph.sony.com, or log on to www.sony.com.ph