He was the very first boxer in sports history to win world titles in seven different weight divisions. The first boxer ever to win the lineal championship in four different weight classes. The best pound for pound boxer in the world and a committed public servant.

A living legend in the field of boxing is teaming up with another titan, this time in the consumer technology and entertainment industry, for one historic moment. At the New World Hotel in Makati City, Manny “The Pacman” Pacquiao was introduced by Sony Philippines as its newest partner in bringing the 3D World experience closer to Filipinos.

“It is our honor to welcome this great hero into the Sony family,” said Mr. Takao Kuroda, President and Managing Director, Sony Philippines. “Pacquiao is a man whose personal achievements have given his countrymen a shared experience of national glory. Being a true symbol of power and triumph make him the perfect ambassador in our campaign to bring the sensational experience of the Sony 3D World to the Philippines.”

Pacquiao is excited to be part of this project. “I am very happy that Sony Philippines is investing in bringing their most advanced 3D products to the country,” he said. “I am also happy that they have entrusted me to help Filipinos appreciate their 3D technology.”

Sony’s heritage of innovation and renowned breakthrough technologies have brought to life many well-loved products, from wonderful movies, beautiful music, and epic games, to the sleek and powerful gadgets you have in your home. With its pioneering 3D technology, Sony is the only tech company that has the ability to offer consumers everything from creating and producing 3D content (with the use of impressive 3D hardware products) and delivering the most complete 3D experience possible to our homes today.