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TRANSCEND REALITY

The true beauty of 4K in every picture

Not just 4K, this is Sony 4K

With Sony televisions, everything you watch is sharpened and refined with the latest detail enhancement and noise reduction technology for amazingly realistic pictures.

Conventional
CONVENTIONAL
K Processor X1™/4K Processor X1™ Extreme
4K Processor X1™/4K Processor X1™ Extreme

One chip changes everything

4K Processor X1™

The 4K Processor X1™ is an innovative technology that uses advanced algorithms to cut noise and boost detail. It works with 4K X-Reality PRO™ to produce pictures that are sharp, clear, and incredibly lifelike.

Take every picture closer to 4K

Unique to Sony, 4K X-Reality PRO picture processing upscales every pixel for remarkable clarity. Pixels across multiple frames are analyzed and images sharpened and refined in real time.

X-Reality PRO

Redefining realism

A variety of noise reduction techniques are used by 4K X-Reality PRO to sharpen and refine images. See how scenes become clearer, smoother, and more natural.

Bringing every pixel to life

With 4K X-Reality PRO, patterns in images are compared with patterns stored in a unique database to find the best hue, saturation, and brightness for each pixel. We use the knowledge gained from developing and filming blockbuster movies and TV shows to deliver supremely lifelike detail in everything you watch.

  • HD signal enters TV
  • Analyzed, converted, and evaluated
  • Upscaled to near 4K