(Manila, Philippines – May 20, 2009) – Sony Philippines introduces the BRAVIA ZX1, a stunning Full HD LCD TV with uncompromised elegance that will transform any stylish living space. The most striking design feature is its world’s slimmest 40-inch HD display screen, measuring a mere 9.9mm in depth. The secret behind this remarkable engineering feat is the Edge LED technology, which is achieved by using side-mounted LEDs to illuminate the screen instead of the usual backlight array.

The BRAVIA ZX1 imbues cool sophistication whether it is free-standing or mounted on the wall, and thanks to ‘BRAVIA 1080 Wireless’ technology, the luxury aesthetics are not obscured by wires or other devices. Instead, the innovative system utilises a ground-breaking, high-speed wireless connection capable of real time transmission of HD signals to the ZX1. 

As expected from BRAVIA, the image quality is outstanding. But what sets the BRAVIA ZX1 apart is the superior advanced image processing technology, which guarantees that even the most frenetic image sequences appear effortlessly smooth and crisp. This is directly attributable to BRAVIA’s Motionflow 120Hz technology.

Motionflow 120Hz uses a unique algorithm to increase the frame rate of the TV picture to 120 fps (120Hz) by intelligently inserting additional frames to the picture. These additional frames compensate for scenes in which the 60 Hz frame rate is too slow to accurately and smoothly portray fast moving scenes such as sports, rapid panning of the camera or scrolling text on the bottom of the screen.

Coupled with Motionflow 120Hz is IB Reduction (Image Blur Reduction) cleans up the original signal, sharpening each frame before it is used as the basis for creating new ones. The combined effect is exceptional clarity and motion which always looks convincing.

“The BRAVIA ZX1 is a revelation,” said Mr. Takashi Kozu, Sony Philippines’ Vice President & Director for Marketing. “We constantly strive to design products that are cutting edge, and the ZX1 has set a clear benchmark both technologically and aesthetically. Whether it is the super-slim screen or the superior technological advances, the ZX1 will appeal to the most discerning users”.

The new BRAVIA ZX1 was launched last May 20 in the Philippines, although it was already displayed during Sony Philippines’ Christmas Expo last December of 2008.  The said model will be available for local consumption soon, please wait for release announcements.

Specifications Sheet for BRAVIA ZX1 Series

For more information, please call (02) 878-7600 or 0917-8077669, email info@sph.sony.com, or log on to www.sony.com.ph.

For media enquiries, please contact:

Erica dela Cruz

Marketing Communications Supervisor

Tel:  +63(2) 860-3333

Fax:  +63(2) 860-3398

Email: mariaerica.delacruz@ap.sony.com