Scene of a waterfall with the stars above Scene of a waterfall with the stars above

Pure black pictures. Beautifully matched sound. This is Sony OLED.

You'll get great pictures with pure blacks and vibrant colors on an OLED TV. Powered by XR Processor™, our OLED TVs take vision and sound to the next level with real-life contrast and immersive sound that matches the picture.
Two colorful fish swimming next to each other on a black background.

Millions of self-illuminating pixels, expertly controled

Pixels are individually controled on an OLED screen, with deep blacks and dazzling lights. Powered by our XR Processor™ and unique panel control technology, color and contrast are boosted for exceptionally realistic pictures.
Logos of XR Cognitive Processor and XR OLED Contrast Pro

A wide color spectrum for real-life shades and hues

Powered by our XR Processor™, XR Triluminos Pro™ brings more than a billion colors to the screen. Together with our wide color gamut panel and human-centric processor, it analyzes the saturation, hue and brightness of every color to deliver natural shades and exceptional detail.
Logo of XR Triluminos Pro
Parrot in conventional display

Conventional OLED without XR Triluminos Pro

Parrot shown on a BRAVIA screen

BRAVIA OLED with XR Triluminos Pro

Comparison of fruits on a split screen showing the wider color palette with XR Triluminos Max on the right and a less vivid version on the left.

Our widest palette of colors, natural and bright

Our OLED (QD-OLED) TV has millions of individual, self-illuminating pixels to deliver more colors than ever before. Combined with XR Processor™, the saturation, hue and brightness of every color is displayed in exquisite detail, revealing subtle shades and differences that you can usually only see in real life.
Logo of XR Triluminos Max

Screen speaker, theater-like sound

With Acoustic Surface Audio+ technology, sound comes directly from the screen with Sony OLED TVs, precisely aligning what you hear with what you see, making your viewing much more immersive.
Logo of Acoustic Surface Audio+
Image of dinosaurs showing how Acoustic Surface Technology plays sound from the right place in the scene.