Reduce, Reuse and Recycle — Sony eco design principles
In line with its "Road to Zero" global environmental plan, Sony continues to work toward reducing consumption, and increasing the reuse and recycling of materials, across its products and business activities.
Award-winning sustainable packaging
Recognized in the prestigious Asian Packaging Federation AsiaStar awards
The Asian Packaging Federation has awarded the prestigious AsiaStar 2018 award in the Eco-Package (Environmentally Sustainable Package) category to the aibo package developed by Sony. The award recognizes packaging "designed with special consideration for the environmental impacts of the package and product during its whole lifecycle."
How the package is made
From plastic bottles to aibo's new package
Designing iconic packaging for an iconic product
A challenge requiring both design and technology
Designers and engineers worked together to realize both the environmental goals and the concept of aibo's awakening from a protective package, considering design, cost and scratch-resistance. The high proportion of recycled material also presented its own challenges.
Packaging Design and Engineering Department
Production Design Division
Sony Global Manufacturing and Operations Corporation