Feel the beauty
The BRAVIA difference
The revolutionary upscaling technology in our latest TVs brings everything you watch to life in our stunning 4K quality. Discover a world of apps, movies, and music with seamless usability through Sony's Android TV, and enjoy it all on our thinnest models ever.
Explore the range
Picture
4K Processor X1 — One chip changes everything
Our new 4K Processor X1 enhances contrast, color, and clarity to the highest level. Clarity improves with intelligent upscaling and noise reduction, colors are individually enhanced, and the dynamic range of contrast is optimized frame by frame.
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Clarity
Precision Detail Enhancer cuts noise and boosts detail in everything you watch, no matter the source, for a sharper and clearer picture.
Color
Precision Color Mapping independently analyzes every scene and pixel so the perfect shade and tone are applied dynamically for rich, natural colors.
Contrast
Dynamic Contrast Enhancer makes the bright parts of the screen brighter and the dark parts a truer, deeper black.
Clarity
A thrilling world of extraordinary clarity
4K X-Reality PRO powered by 4K Processor X1
With 4K X-Reality PRO powered by the 4K Processor X1, every pixel is upscaled beautifully. Individual parts of each scene are analyzed in real time, cleaned, then matched with our evolving image database – for supremely lifelike detail, whatever you're watching.
Enhance and upscale everything you watch
The Super Resolution algorithm in the 4K Processor X1 utilizes our evolving database to refine Full HD and 4K content adaptively, making your movie, TV show or digital media clearer, in lifelike 4K resolution.
4K Processor X1 — a sharper, clearer picture
The 4K Processor X1 works with 4K X-Reality PRO to sharpen images in real time — with advanced noise reduction and detail enhancement.
Conventional upscaling
4K X1 Processor
Self-Similarity
The advanced Self-Similarity Super Resolution ensures image lines remain crisp and clear for an incredible upscaled image.
Conventional
4K X1 Processor
Digital Noise Reduction
Digital Noise Reduction works in real time to remove unique picture noise that’s caused by compression in 4K codecs like AVC, HEVC or VP9 codecs.
Conventional
X1
Noise Crusher
This smart technology doesn’t just remove unwanted dots (noise): it breaks them up into smaller dots with low intensity, for natural-looking image textures and a clearer picture.
See TVs with 4K X-Reality PRO
Color
Every color breathes
TRILUMINOS™ Display powered by 4K Processor X1
With powerful processing and dynamic color control, a TRILUMINOS Display and 4K Processor X1 brings out the emotion in every scene with rich, vivid reds, greens and blues.
Wider color gamut
The more pencils you have to draw an image, the more vibrant and lifelike it becomes. A TRILUMINOS Display is just like using more color pencils than a conventional LED display.
More of every color
It’s the hard-to-reproduce colors that set TRILUMINOS apart. See subtle shades and hues of green, red and blue.
Precision Color Mapping – 4K Processor X1
Precision Color Mapping in the 4K Processor X1 enhances and optimizes colors individually and finely in real time. It controls every color perfectly for rich and natural results — even on TVs without a TRILUMINOS Display.
See TVs with TRILUMINOS Display
Contrast
Capture every shade of light
Backlit brilliance
X-tended Dynamic Range PRO powered by 4K Processor X1
For a far wider brightness range than with a conventional LED TV, X-tended Dynamic Range PRO brings every scene to life with brighter highlights and deeper blacks.
Backlight Plate
How X-tended Dynamic Range PRO works
By using a unique algorithm, the backlight for dark areas is dimmed to boost the peak brightness of on screen objects, delivering a much wider brightness range.
Conventional TV
Constant brightness across the screen.
TV with X-tended Dynamic Range PRO
Variable brightness across the screen for great contrast, detail and expressions of color.
Dynamic Contrast Enhancer — 4K Processor X1
With Dynamic Contrast Enhancer in the 4K Processor X1, the range of brightness is continually optimized frame by frame. It adjusts levels according to what’s happening on screen — even on TVs without X-tended Dynamic Range.
See TVs with X-tended Dynamic Range
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High Dynamic Range and beyond
A High Dynamic Range (HDR) signal carries much more information than the current standard for TV and movies — showing greater contrast, detail, and bringing colors to life.
Everything in 4K
Enhance your gaming experience
Enjoy optimized graphics with Picture Mode: Game
Picture Mode: Game—developed in collaboration with Sony Computer Entertainment Worldwide Studios—delivers more natural color and detail for graphics as the developers originally intended. It can be found on a wide range of great Sony TVs, too, so a greater gaming experience is closer than ever before.
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How to get Picture Mode: Game
Our dedicated Picture Mode: Game setting can be found on a range of great Sony TVs, so a greater gaming experience is closer than ever before.
Design
Love what you see, even when nothing’s on screen
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BRAVIA meets Android TV™
Your smart TV just got smarter. Think of the experiences you love on your smartphone or tablet: now enjoy them bigger and better than ever on BRAVIA®.
See BRAVIA models with Android TV
Sound
Experience every emotion with sound that moves you
High-Resolution Audio — the way the artists truly intended
In the recording studio and at live concerts, the master recordings are captured at higher than CD quality. With High-Resolution Audio you can feel rich sound as if the artist is performing right in front of you.
What is High-Resolution Audio?
High-Resolution Audio on X93/X94 series TVs retains far more detail during the analog-to-digital conversion process, with a far higher bitrate and resolution than even Compact Disc. The result: more authentic sound that’s closer to the way the artist originally intended.
DSEE HX
Enjoy greater detail across everything you listen to. The X93 and X94 models include DSEE HX which analyzes sound sources and expands high frequencies to near High-Resolution Audio quality.
Sound, as perfected by ClearAudio+
ClearAudio+ fine-tunes TV sound for an immersive, emotionally enriching experience.
Digital Sound Enhancement Engine
DSEE technology restores lost frequencies to your music (especially high frequencies) for natural sound with a more spacious feel.
Clear Phase Audio
Clear Phase audio analyzes and samples the speaker’s frequency response, using this information to cancel out any peaks or dips in the speaker’s natural response — resulting in pure, natural audio.
S-Force Surround Sound PRO
While some sound enhancement systems only work with a single channel, S-Force Surround Sound PRO uses direct multichannel processing for a more realistic and powerful all-surround sound.
See TVs with ClearAudio+
See TV instructional videos
Got questions about how to set up and use your TV? Or how to connect it to other equipment. Our video tutorials will take you through step by step.